CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
MA Entrepreneurship
Condé Nast College of Fashion and Design
From 2019 to 2020, I completed my Masters in Entrepreneurship within the fashion and creative industries at the Condé Nast College of Fashion and Design in London. This course introduced entrepreneurship and business thinking specific to the fashion and creative industries by combining academics with masterclasses from leading professionals.
​
This courses introduces topics including branding, marketing business theory and practice, and business planning and finance. This provided me with the confidence to plan, develop and launch a business as it equipped me with relevant transferable professional skills and the capabilities to produce industry appropriate business propositions. This is a broad and forward thinking program that examines a range of of areas within the fashion and creative industries as I have been encouraged to identify opportunities in market and propose business solutions using relevant and innovative traditional start up models and methods. With access to professional industry members I have learnt to develop a business proposition using contemporary methods combining theory and practical professional skills.
