CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
Marketing & Communications
This project built upon a previous proposal for a beauty brand as I worked to develop an innovative, stand out brand communication and marketing strategy. Identifying and applying key brand attributes through the creation of brand communication strategies and outputs I have worked to develop a proposition meaningful and relevant to todays consumers with they approach drawing from different types of media and marketing channels.
MARKETING & COMMUNICATIONS
This report introduced me to contemporary communication methods adopted within the fashion and creative industries to convey brand attributes, examining successful communication strategies used by brands. I explored the varied formats, technologies and themes harnessed by brands to produce positive experiences for intended audiences. I focused on the importance of branding and marketing strategies for start up businesses with a particular study of current and contemporary practices within brand communications.
THE BEAUTY INDUSTRY: INCLUSION MARKETING & THE FENTY EFFECT