CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
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From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
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From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
PERSONAL PROFILE
I have recently graduated from the Condé Nast College with a Masters in Entrepreneurship having previously completed my BA (hons) in fashion communication. Throughout my studies I have sought out a variety of internships that have reinforced my studies as I have learnt to apply myself, adapting to situations and pushing myself to always learn more. Studying has highlighted my strengths in marketing and communications as my recent Masters has taught me business strategy as I develop my own future business venture. My fast-track, intensive BA has allowed me to develop analytical and organisational skills due to the demand of assignments: as a result I am capable of working within high pressure environments. I am proficient in Microsoft and Adobe which includes Indesign and Photoshop, allowing me to visualise concepts and see through a project from start to finish.
EDUCATION
2019 - 2020
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2017 - 2019
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2014 - 2017
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2010 - 2014
Condé Nast College of Fashion and Design
MA Entrepreneurship: Fashion and the Creative Industries
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Condé Nast College of Fashion and Design
BA Fashion communication
Key modules include: Working with Esteé Lauder Companies, Jo Malone to produce a conceptual proposal. Digital Strategies and PR, Styling, Magazine Publishing, Consumer behaviour, Fashion Branding & Graphic design.
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Bloxham School
10 GCSE’s grades A-C including English & Math’s
AS Theology
A-Level Art, Textiles and English literature
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The Warriner School
EXPERIENCE
Social media and editorial assistant at the Condé Nast College of Fashion and Design alongside my studies
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British Fashion Council for LFW: (February 2019) and LF W mens (June 2019). I worked with key staff from the BFC and was based on the main front desk registering and vetting those from the industry as well as VIP’s.
PR internship with Erdem in summer of 2018. Duties included daily send outs and returns, the fashion cupboard, creating archives and selecting garments for key celebrities and influencers.
Brides show 2017 & 2018: The setup and running of this event working with key members of the Brides magazine team in the leadup to the shows.
London Fashion Week Show Work:
Jayne Pierson (SS18) – Dresser
Kolchagov Barba (SS18, AW19, SS19) – Running backstage, helping with the dressing for the show as well as assissting with the lookbook and the designers
Aadnevik (SS18, AW19) – Dresser and running backstage
Emilia Wickstead (SS18) – Dresser