CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
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From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
BA (hons) Fashion Communication
Condé Nast College of Fashion and Design
From 2017 to 2019, I completed my BA (hons) in Fashion Communication at the Condé Nast College of Fashion and Design in London. This intensive two year degree focuses on immersion within the fashion industry whilst also engaging with the invaluable knowledge from Condé Nast.
This course encompasses fashion communication as a whole with modules including, fashion media, marketing, retailing, branding, graphic design, consumer behaviour, ethical issues, the future of fashion, digital strategies & PR, publishing & media, business & entrepreneurship, image making and styling. The course has introduced me to a range of areas within the fashion and creative industries to develop my understanding of the key issues surrounding its advancement in the 21st century. This has enabled me to develop my communication skills across a variety of medias whilst focusing on creative and visual outputs using adobe software. The course culminated in a dissertation and final project that allowed me to determine my own personal and professional aspirations and put these into practice through the creation of a social enterprise.
