CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
Fashion Theory Dissertation
This dissertation looks to explore the presentation of western women's body ideals throughout the 20th and 21st centuries with a particular focus on the changes that have taken place between the 1990's and present day. In addition to this, the impact of western cultural ideals will be examined with further consideration about how this has impacted women's behaviours within societies. Throughout western societies, an in particular within the fashion industry people are becoming increasingly preoccupied with the size of their bodies with the increase of unrealistic beauty standards being shown across the media and communication channels.
