CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
Fashion Styling
This was a commercial menswear shoot for AW19 that utilised clothes from a range of brands sourced from PR's. For these images below I have edited in patterns that I have created on photoshop which contrasts against the block colours in the look and adds to the interest of the overall image.
MENSWEAR SHOOT
These are two still life shoots that I have styled and creatively directed. The shoot featuring the boots has been created with NAK fashion, a vegan leather shoe brand. We created a ‘garden of eden’ to highlight the waterproof, durability of the leather and to coincide with the utopia that they look to create. The second is a jewellery shoot that aligned with a concept for Vogue magazine that was created for the release of the movie, ’Ocean 8’.
STILL LIFE SHOOTS
This shoot was created for the brand, 'Wear the Walk' who are a clothing rental company based in east London. The shoot needed to be directed to their older consumer that could be used on their various sites: the images needed to show a fun look that was ultimately still wearable for these consumers.
WOMENS COMMERCIAL SHOOTS
The street style shoot looked at championing diversity and as a requirement was shot in both the studio as well as location. My models who are related, Natasha and Rafael are both from Brazil with one that is half Norwegian and the other half Portuguese. It highlights the beauty of diversity with a focus on ethnicity as two individuals from the same family can look drastically different yet still be beautiful in their own right.
STREET STYLE SHOOT
The street style shoot looked at championing diversity and as a requirement was shot in both the studio as well as location. My models who are related, Natasha and Rafael are both from Brazil with one that is half Norwegian and the other half Portuguese. It highlights the beauty of diversity with a focus on ethnicity as two individuals from the same family can look drastically different yet still be beautiful in their own right.
STREET STYLE SHOOT