CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
Brand Proposals
Youth magazine is a conceptual proposal for a publication targeted at young teenage girls with a focus on lifestyle, wellbeing and beauty content. It promotes positivity and encourages individuals to be strong and unique in a world that is filled with pressures and others opinions. It targets the teens themselves, the parents and also looks to be stocked in schools to create a three way communication channel, encouraging positivity across each girls life. All imagery seen here is created and designed by myself.
Youth Magazine
Scope Beauty is a business proposal for a new drugstore beauty brand. Scope Beauty has been created with a goal to redefine and break down the barriers of the beauty industry whilst simultaneously giving consumers products that suit them as individuals. It aims to gives consumers inclusive and quality makeup products at an affordable, drugstore price point; an area which brands are currently not catering to.
SCOPE BEAUTY BUSINESS PROPOSAL
