CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
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From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
CONSUMER BEHAVIOUR
This report looks at examining the consumer behaviour of customers for the drugstore makeup brand Rimmel. It seeks to understand who these consumers are and what it is they are looking for from the brand: it understands who this connects to them emotionally and the drives and motivations that lead them to purchase.
​
From this suggestions have been proposed that Rimmel could adopt that would target consumers better. Please see the second document below for this creative outcome.
The Barre
For my final project and business proposition I presented The Barre, an advocacy organisation dedicated to the removal of beauty ideals and standards throughout society with the end goal to eradicate these challenges entirely. Structured as a B2B and B2C facing platform The Barre seeks to be a positive disruptor for impactful change within both society and industry. The Barre celebrates the individual, championing beauty in its raw form as being human is perfectly imperfect. Giving a voice to those that need it The Barre is founded upon human connectivity with this being the driving force behind change. There is little being done to actively disrupt how things are presented - The Barre looks to change this through a multi faceted communication channel to ensure a direct and impactful voice that echoes the imbalance. By joining together as a collective force The Barre can ensure accountability as we together change the perception of beauty, eradicating pressures and breaking The Barre on standards.
