The Barre

For my final MA project and business proposition I presented The Barre, an advocacy organisation dedicated to the removal of beauty ideals and standards throughout society with the end goal to eradicate these challenges entirely. Structured as a B2B and B2C facing platform The Barre seeks to be a positive disruptor for impactful change within both society and industry. The Barre celebrates the individual, championing beauty in its raw form as being human is perfectly imperfect. Giving a voice to those that need it The Barre is founded upon human connectivity with this being the driving force behind change. There is little being done to actively disrupt how things are presented - The Barre looks to change this through a multi faceted communication channel to ensure a direct and impactful voice that echoes the imbalance. By joining together as a collective force The Barre can ensure accountability as we together change the perception of beauty, eradicating pressures and breaking The Barre on standards.

Together We Can Break The Barre

The Barre is an advocacy organisation dedicated to challenging and removing the numerous beauty ideals, standards and pressures present throughout societies. Operating as a B2B and B2C facing platform, The Barre is providing resources, acting as an information hub and community that is centred upon Breaking The Barre on these societal expectations. The Barre will link industry and society together to provide positive and proactive change as well as providing valuable insights and intelligence. This will serve a direct need for both individuals and businesses as we live within an increasingly turbulent world that perpetuates social standards as the norm. The Barre will teach compassion and accountability as we look to redefine the notion of beauty and draw a spotlight on the growing number of myths being pushed on to people as we present a realistic, unfiltered version of what being human means today.