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Global Social Media Executive, Belmond, June 2023 - Present

• Planning, scheduling and execution of owned social media channels 

• Drive brand awareness, brand affinity and engagement by delivering key messages through exceptional story telling

• Work with PR teams to understand local initiatives that can be amplified at a brand level

• Collaboratively manage the social and content calendar to ensure consistency between brand and product channels

• Fostering relationships with regional teams, creating guidelines and running audits on local channels to ensure a cohesive brand identity

• Ongoing management of content creator partnerships

• Monitor social conversations, safeguard the brand’s image and develop customer service through social 

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Social Media & Content Executive, Clive Christian Perfume & Nichebox Cosmetics,

September 2021 - Present

• Develop and produce a multi-channel content strategy for all brands within the Nichebox Portfolio

• Managing external agencies for multiple brands

• Manage the influencer marketing strategy for campaigns

• Develop a communication strategy for campaigns across owned channels, capturing requirements within the content plan to ensure consistency between the two.

• Look after all social channels within the brand portfolio, including customer service, posting and analytics

• Write & manage the email content and plan across markets as well as website content, including SEO optimised copy

• Support in the planning and creation/improvement of key web pages, ensuring an optimum customer experience

 

Social Media and Copy Assistant, Smythson of New Bond Street, March - September 2021

• Produce multi-channel copy that is engaging for social, emails, press & other digital & printed marketing materials.

• Create & deliver Smythson’s social media strategy, and post across all channels - including community management.

• Planning, creating and editing all social imagery including arranging shoots and photographing products.

• Delivering KPI’s in line with strategic social objectives including audience and commercial goals

• Report on and analyse channel performance on a weekly and monthly basis including tracking channel engagement, growth and understanding key learnings and future recommendations.

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Social Media & Content Creator, Matilde Jewellery, October 2020 - March 2021

• Manage the social media planning prior and during the brands launch to align with the business strategy

• Creating content for social media which includes illustrative and graphic design work

 

Collaborative Industry Project, Esteé Lauder Companies and Jo Malone, October 2018 - December 2018

• Creating and presenting a conceptual proposal for a new collection and marketing strategy

• Included product and packaging design with corresponding graphic design work

• Considered the retail experience (both online & offline), the role of social media & influencers, sustainability & also brand community

 

PR Intern, Erdem, July - August 2018

• Manage the fashion cupboard which included sample send outs & returns, management with GPS systems.

• Creation of monthly and weekly PR reports, compiling details of communications and key figures.

• Creating and managing the Erdem archive collection.

• Support the PR manager with dressing requests for key celebrities and influencers.

 

Event Assistant, British Fashion Council for LFW and LFW mens, February 2019 & June 2019

• Working at multiple London Fashion Week events where I assisted with vetting as part of the accreditation process.

• Generally assisting around the event space with guest and VIP requests.

 

Brides The Show Events Assistant, Brides Magazine, 2017 & 2018

• Assisting with the setup & running of The Brides annual show & working closely with team members and contractors to set up & design various stands.

• Interacting with customers and working with charitable organisations for fundraising activities.

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