ORA Skincare

Our bespoke skincare routine offers endless solutions for all skin types and concerns because no one's skin is ever the same. You can create your own personalised skincare treatments to meet your skins needs, each and every day. Everyone deserves a customised beauty routine that adapts to the constant changes of their skin. So, we’ve created a totally personalised skincare system that’s designed to respond to your skin’s needs, each and every day. It’s skincare your way.

ORA Skincare is a new, innovative skincare brand launched under the parent companies of Nichebox and Skinbox in January 2022. I have played a key role in this brands launch, working with multiple agencies to assist with the website build, writing website copy, planning a social strategy, creating illustrations and infographics, community management, looking after influencer programs, blog and copy writing and working on the brands creative direction. This has been an exciting project to be working on as we create a set of skincare products provide a different way of looking at how you care for your skin.

As ORA skincare is an innovative new brand that takes a fresh new approach to skincare, it has been vital to consider a social strategy that informs, educates and inspires our consumers. With this in mind I have chosen to put a focus on infographics, providing a visual way of breaking down our product creations, active ingredients and benefits of each one. Short and snappy educational pieces in an easy to digest format allow our audience to truly understand our products and they can incorporate them into their lives. This social strategy ensures product awareness whilst also diversifying our content mix, allowing ORA to be an information hub alongside the core of its products.

As we begin to establish ORA as a leading skincare company I am actively working to grow our community, working with influencers and people of note to build a reputable brand universe that consumers can trust. Our social strategy is focused on increasing all core statistics through a key pillar of education as we seek to inform people about their skin types, needs and how they can create their customisable skincare with ORA. I actively manage and liaise with our agencies and work on our paid media, blog, influencers, marketing, and all social media aspects.