Industry Project with Jo Malone | Emma Bell Portfolio

Jo Malone for Erdem is a collaborative concept that looks to bring a younger fashion focused audience to the perfume brand. It proposes a new floral scent that embodies Erdem's core visual identity through the creation of a new product and fragrance range along with a set of promotional marketing activities that align with both brands strategy. For this project I got the opportunity to work with the team at both Esteé Lauder Companies and Jo Malone to understand directly from them how they operate and what their processes are when working on collaborations. I was given an in-depth brand introduction into product ranges, fragrance creation and marketing activities whilst also having the opportunity to pitch my concept and suggestions to key members of the company. This gave me valuable insight that allowed me to build out a proposal and also develop my pitching and presenting skills having gained an understanding of the priorities of both brands strategic needs.

Jo Malone Live Industry Project

To support my proposal for a collaboration between Jo Malone and Erdem I created a set of design proposals along with a scent. I worked directly with the team at Jo Malone and the 'noses behind the brand' to create a new fragrance, breaking down the top, heart and base notes and building this out with pure perfume oils to create a concoction that embodied both brands. From this I designed a print inspired by the florals of Erdem using the key notes of the fragrance and used this to create a packaging design that stood out within the market that also embodies the essence of this collaboration.

Products and Packaging

Having developed an understanding of both core brands and also creating a set of products and packaging I began to explore how this collaboration would be realised through various different marketing channels and touch points. I considered retail display units, flagship stores and window displays, promotional booklets, perfume cards and testers, gift boxes, social content, website and ecommerce visualisations as well as PR activities. This has ensured a multi faceted marketing strategy that brings the collaboration to life for consumers through various different channels, both digital and physical.