Liquides Imaginaires

Liquides Imaginaires is a niche French perfumery brand under the parent company of Nichebox. A universe of alternative perfumes designed to transport the wearer to the very essence of perfume beginnings. Liquides Imaginaires is dedicated to studying the past, living the present, imagining the future and what lies beyond appearances: fragrances to capture moments, memories, strengths and forces.

For Liquides Imaginaires I work directly on all social channels as we begin to grow the audience base and the engagements surrounding this. I work directly with our agency based in France, working with them and the brand manager to plan and create visuals for each campaign that depict the story behind each fragrance trilogy. As part of this I work with them to build out a social strategy that supports the brands wider marketing activities and use this to support all social and content plans. I look at exploring new and creative ways that we can showcase the perfumes such as the Instagram filter I have recently created which has been extremely well received by our partners across the world. Reporting and analysis is a key part of my role as I look closely at our performance and how we can implement new strategies to ensure growth and use key metrics to understand exactly what success means for us.