Marketing & Communications | Emma Bell Portfolio

Marketing and Communications

This project built upon a previous proposal for a beauty brand as I worked to develop an innovative, stand out brand communication and marketing strategy. Identifying and applying key brand attributes through the creation of brand communication strategies and outputs I have worked to develop a proposition meaningful and relevant to todays consumers with they approach drawing from different types of media and marketing channels.

Inclusion Marketing and the Fenty Effect

This report introduced me to contemporary communication methods adopted within the fashion and creative industries to convey brand attributes, examining successful communication strategies used by brands. I explored the varied formats, technologies and themes harnessed by brands to produce positive experiences for intended audiences. I focused on the importance of branding and marketing strategies for start up businesses with a particular study of current and contemporary practices within brand communications.