EB
EMMA BELL
CREATIVE ENTREPRENEUR
& LUXURY SOCIAL STRATEGIST

A study on the growth of wellbeing within the UK beauty industry
As part of my Masters there has been an increased focus on academia to underpin our work which includes historical, contemporary, contextual, practical and theoretical research. I focused my critical and creative thinking into the beauty industry and the presentation and interpretation of this throughout societies. This theoretical underpinning taught me to evaluate as well as disseminate research findings, considering the broad range of contexts relevant to the fashion and creative industries that has enabled me to understand the relationship between theory and practice. Examining the evolution and contemporary landscape of international markets, introducing key theories and discourse has provided a strong foundation to grow my own personal opinions.
Critical Research in Fashion and Media














